Archives: Literature


Article explores why innovation is less than successful. It introduces the innovation value chain Idea Generation -> Idea Conversion -> Idea Diffusion Where all links in the chain need to operate successfully for innovation to be successful. I believe the concept is great, though needs an earlier stage of Innovation Scoping to allow the organisation […]
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Abstract: Empirical research reveals that many new products fail as a result of consumers’ passive resistance to innovation. Moreover, extant research suggests that high levels of stimulation induced by radical innovations even enhance negative effects of passive innovation resistance. However, empirical evidence for these propositions is still rare. Consequently, this study strives to enhance the current understanding (1) by investigating the inhibitory role of passive innovation resistance for different kinds of innovative consumer behaviors and (2) by examining the moderating role of perceived stimulation for effects of passive innovation resistance. Based on a large-scale empirical study (n = 681), we provide first empirical evidence that passive innovation resistance inhibits both consumers’ tendencies to engage in innovative behavior and actual new product adoption. Furthermore, the results confirm that perceived stimulation increases the negative effects of passive innovation resistance. Our findings contribute to the ongoing discussion on a possible pro-change bias in adoption literature and to the current understanding on how to develop and market innovations to reach market success.


“customer resistance is usually one of the most significant risks to innovation”
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Abstract: The advent of the computer has given rise to several types of reactions, ranging from fear, avoidance and sabotage, on the one hand, to patterns of headlong involvement and overuse comparable to addiction, on the other. The significance of the more extreme reactions, which may be labelled pathological or counter-productive, is discussed, as well as possible means of preventing such exaggerated responses. Approaches to modifying computer fear and avoidance are followed by proposed means of modifying computer overuse or addiction.


In the extreme, opposition to innovation has been called innovation sabotage
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Abstract: Contemporary organizations require a strong learning orientation to gain competitive advantage. Based on in-depth interviews with senior executives and a review of the literature, the present investigation delineates four components of learning orientation: commitment to learning, shared vision, open-mindedness, and intra organizational knowledge sharing. A framework is tested using data from a broad spectrum of US industries. Learning orientation is conceptualized as a second-order construct. Its effect on firm innovativeness, which in turn affects firm performance, is examined. The results generally support theoretical predictions, and some interesting findings emerge.


Paper that defines and describes learning orientation. Used in my article on improving the innovativeness of organisations.
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Abstract: The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a market orientation. They draw on the occasional writings on the subject over the last 35 years in the marketing literature, work in related disciplines, and 62 field interviews with managers in diverse functions and organizations. Managerial implications of this research are discussed.


Paper that defines market orientation. Referenced in my article on improving the innovativeness of organisations.
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Abstract: In this study, we address three research questions: (1) Why are some industrial firms more innovative than others? (2) What effect does innovativeness has on business performance? (3) Does the linkage between innovativeness and business performance depend on the environmental context? Accordingly, we draw on various theoretical perspectives to develop hypotheses that propose market orientation, entrepreneurial orientation, and learning orientation as key antecedents to innovativeness, as well as a direct relationship between innovativeness and business performance. A model is devised and tested that examines these relationships in general and in the context of varying market turbulence. Findings confirm the validity of the model and afford various insights on the role of market turbulence in the proposed relationships. Lastly, implications are offered on the antecedents and consequences of organizational innovativeness.


Paper that shows that Market, Learning and Entrepreneurial orientation are antecedents to innovativeness (which in turn is an antecedent to business performance). Referenced in my article: Increasing the Innovativeness of Organisations
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Abstract: This article explores how the concept of entrepreneurial orientation (EO) has been portrayed and assessed in prior research. The challenges and decision criteria associated with formative versus reflective measurement approaches are reviewed. It is argued that, as a latent construct, EO exists apart from its measures and that researchers are free to choose whichever measurement approach best serves their research purposes, recognizing that unidimensional versus multidimensional EO measurement models are consistent with fundamentally different conceptualizations of the EO construct. Recommendations are offered regarding potentially appropriate formative and reflective measures of EO.


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Abstract: This paper reports the results of a study designed to investigate the effective strategic responses to environmental hostility among small manufacturing firms. Data on environmental hostility, organization structure, strategic posture, competitive tactics, and financial performance were collected from 161 small manufacturers. Findings indicate that performance among small firms in hostile environments was positively related to an organic structure, an entrepreneurial strategic posture, and a competitive profile characterized by a long-term orientation, high product prices, and a concern for predicting industry trends. In benign environments, on the other hand, performance was positively related to a mechanistic structure, a conservative strategic posture, and a competitive profile characterized by conservative financial management and a short-term financial orientation, an emphasis on product refinement, and a willingness to rely heavily on single customers


Defines the Covin/Slevin questionnaire for determining Entrepreneurial Orientation of a firm. Used in article: Increasing The Innovativeness Of Organisations
Reading time <1 min