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Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

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    Innovation Essentials
    What is Innovation?
    Understanding Service
    Making S-D logic Approachable

    All Journeys
  • Background
  • Case Study
  • FAQs
  • In Practice
  • Tools
  • Future Articles
    All
    Books
    Papers
    Web Articles

    References

    Welcome to the Library

    Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

    This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

    If you’re looking for the list of references, then you should try here.

    I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

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    Alchemy of growth

    Coley, S., Baghai, M., White, D. (1999)

    Posted on 10th Feb 2019
    Last Updated 10th Oct 2021
    10/2/19  10/10/21 
    Book
    The work from McKinsey that bought us the three horizons model.
    Reading time <1 min
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    Basic marketing, a managerial approach.

    McCarthy, J. E. (1960)

    Posted on 8th Mar 2019
    Last Updated 10th Oct 2021
    8/3/19  10/10/21 
    Book
    Early Thoughts
    Introduced the 4 P marketing mix -product, price, place and promotion.  
    Reading time <1 min
    Read Review
    Blue Ocean Shift

    Kim, W.C., Mauborgne, R. (2017)

    Posted on 1st Nov 2018
    Last Updated 10th Oct 2021
    1/11/18  10/10/21 
    Book
    Work in Progress
       
    Reading time <1 min
    Read Review
    Blue Ocean Strategy

    Kim, W. C., Mauborgne R. (2015)

    Posted on 1st Nov 2018
    Last Updated 10th Oct 2021
    1/11/18  10/10/21 
    Book
    Work in Progress
         
    Reading time <1 min
    Read Review
    Brand Admiration: Building A Business People Love

    Park, C. W., MacInnis, D., Eisingerich, A. (2016)

    Posted on 21st Oct 2018
    Last Updated 10th Oct 2021
    21/10/18  10/10/21 
    Book
    Work in Progress
    At heart this is a marketing book, with with the key concept that you need to build something which: * Entices * Enables * Enrichesyour users.This is highly relevant to services and the concept of co-value generation.
    Reading time <1 min
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    Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers

    Osterwalder, A., Pigneur, Y (2010)

    Posted on 17th Nov 2019
    Last Updated 10th Oct 2021
    17/11/19  10/10/21 
    Book
    Early Thoughts
    Includes the description of the Business Model Canvas
    Reading time <1 min
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    Capitalism without capital

    Haskell, J., Westlake, S. (2017)

    Posted on 19th Oct 2018
    Last Updated 10th Oct 2021
    19/10/18  10/10/21 
    Book
    Work in Progress
    What I found useful This book gives a great insight into the economy of intangibles – design, branding, software, knowledge etc – something that is often ignored. A lot of the thinking is applicable to services and the service economy.  In particular, we can use the author’s 4 S model of intangibles to understand services […]
    Reading time <1 min
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    Competing Against Luck: The Story of Innovation and Customer Choice

    Christensen, C. M., Dillon, K., Hall, T., Duncan, D. S. (2016)

    Posted on 11th Dec 2019
    Last Updated 10th Oct 2021
    11/12/19  10/10/21 
    Book
    Early Thoughts
    Defines and describes Jobs to be done theory. Here we step outside the view of trying to find innovations based on knowledge of our customers segmentation or traits. And instead wonder what job it is they are hiring us to do for them. For me, this also sits at the heart of service-dominant logic. Once […]
    Reading time <1 min
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    Crossing The Chasm

    Moore, G.A. (2014)

    Posted on 20th Oct 2018
    Last Updated 10th Oct 2021
    20/10/18  10/10/21 
    Book
    Work in Progress
    Takes the Rogers' work on adoption/diffusion and shows there is a vast chasm between the early adopters and the early majority (focussed more on technology innovation). This chasm needs to be narrowed. Moore's work comes from a marketing background which is beneficial in thinking of adoption elements as customer segments. There are plenty of example of successes and failures.
    Reading time <1 min
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    Demand: Creating What People Love Before They Know They Want It

    Slywotzky, A. (2011)

    Posted on 28th Nov 2019
    Last Updated 10th Oct 2021
    28/11/19  10/10/21 
    Book
    Early Thoughts
    Introduces Hassle Maps (noted in https://solvinnov.com/phenomenologically-determined/ )   Make it magnetic Fix the Hassle Map Build a complete back-story Find the triggers Build a steep trajectory De-average
    Reading time <1 min
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