Coley, S., Baghai, M., White, D. (1999)
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The work from McKinsey that bought us the three horizons model.
Reading time
<1 min
Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
McCarthy, J. E. (1960)
Introduced the 4 P marketing mix -product, price, place and promotion.
Reading time
<1 min
Kim, W.C., Mauborgne, R. (2017)
Reading time
<1 min
Kim, W. C., Mauborgne R. (2015)
Reading time
<1 min
Park, C. W., MacInnis, D., Eisingerich, A. (2016)
At heart this is a marketing book, with with the key concept that you need to build something which: * Entices
* Enables
* Enrichesyour users.This is highly relevant to services and the concept of co-value generation.
Reading time
<1 min
Osterwalder, A., Pigneur, Y (2010)
Includes the description of the Business Model Canvas
Reading time
<1 min
Haskell, J., Westlake, S. (2017)
What I found useful This book gives a great insight into the economy of intangibles – design, branding, software, knowledge etc – something that is often ignored. A lot of the thinking is applicable to services and the service economy. In particular, we can use the author’s 4 S model of intangibles to understand services […]
Reading time
<1 min
Christensen, C. M., Dillon, K., Hall, T., Duncan, D. S. (2016)
Defines and describes Jobs to be done theory. Here we step outside the view of trying to find innovations based on knowledge of our customers segmentation or traits. And instead wonder what job it is they are hiring us to do for them. For me, this also sits at the heart of service-dominant logic. Once […]
Reading time
<1 min
Moore, G.A. (2014)
Takes the Rogers' work on adoption/diffusion and shows there is a vast chasm between the early adopters and the early majority (focussed more on technology innovation). This chasm needs to be narrowed. Moore's work comes from a marketing background which is beneficial in thinking of adoption elements as customer segments. There are plenty of example of successes and failures.
Reading time
<1 min
Slywotzky, A. (2011)
Introduces Hassle Maps (noted in https://solvinnov.com/phenomenologically-determined/ ) Make it magnetic Fix the Hassle Map Build a complete back-story Find the triggers Build a steep trajectory De-average
Reading time
<1 min