Let's define innovation, avoiding the trap of value-in-exchange (that normal definitions have) and open our thinking up for wider success.
Innovation is creating and offering a new (to the organisation, market/industry, or world) value proposition:
- that helps a beneficiary make progress better than they can currently
- that improves during, or as a result of, the naturally occurring value co-creation
- which is delivered through the scalable and sustainable co-ordination of skills and resources (often across an ecosystem)
- and where resistance is minimised
Note, in particular, how our service-dominant logic lens steers us to focus differently on value. compared to normal old-school definitions