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Innovation Essentials
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    Innovation Essentials
    What is Innovation?
    Understanding Service
    Making S-D logic Approachable

    All Journeys
  • Background
  • Case Study
  • FAQs
  • In Practice
  • Tools
  • Future Articles
    All
    Books
    Papers
    Web Articles

    References

    Coming Soon

    Here is a short taste of articles that will soon be coming to a browser near you.  Whilst we can’t show you the whole post yet – blame our WordPress skills! – hopefully, you can get an insight from the title and the excerpt!

    Don’t hesitate to follow this site using one of the links below so you get updates when these articles are published.

    The Flying Journey
    [Coming Soon]

    The customer journey of taking a flight has changed beyond all recognition over the last few decades.

    This change is a prime example of service innovation in action, and the "invisible hand" of co-value generation

    No one person has architected the journey, rather many aspects, suppliers, and customer expectations have come together, competed, some succeeding, some falling by the side, to get where we are today; and what's next?

    Reading time <1 min
    This is a post
    Scheduled: 28th Aug 2022
    Category: Case Study
    28/8/22  #Case Study
    Why Innovate – Part I: Product dominated thinking
    [Coming Soon]

    We innovate - under a product dominated thinking approach - to enhance features of products or find new products, to reduce manufacturing costs, or to improve processes.

    This follows traditional strategy thinking of differentiation versus cost leadership; and value chains.

    All good stuff; from a product dominated thinking mindset.

    Reading time <1 min
    This is a post
    Scheduled: 19th Sep 2022
    Category: Background
    19/9/22  #Background
    Self Service Supermarket Checkout – a case study of customer resistance
    [Coming Soon] [Work In Progress] Customer resistance to an innovation is an aspect of service innovation less obvious in product innovation. It relates to when customers have actively decided they will not use an offered service innovation. Note that this is It is different to the adoption challenge – getting end customers familiar with and using an […]
    Reading time <1 min
    This is a post
    Scheduled: 19th Sep 2022
    Category: Case Study
    19/9/22  #Case Study
    Customer’s airline journey – value generation, networks of value and digitisation
    [Coming Soon] [Work In Progress] How the customer journey in taking a flight has changed over the years is a great story of how service innovation: is continuous where customers drive co-value generation there are many actors involved autonomously often in parallel or separate markets/industries the level of co-value generation determines which components of a system survive […]
    Reading time <1 min
    This is a post
    Scheduled: 19th Sep 2022
    Category: Uncategorized
    19/9/22  #Uncategorized
    Actors cannot deliver value but can participate in the creation and offering of value propositions
    [Coming Soon]
    Reading time <1 min
    This is a post
    Scheduled: 19th Sep 2022
    Category: Making SD-Logic Approachable
    19/9/22  #Making SD-Logic Approachable
    Service Innovation – the stats
    [Coming Soon] The stats around service innovation from the latest UK Innovation Survey
    Reading time <1 min
    This is a post
    Scheduled: 1st Nov 2024
    Category: Background
    1/11/24  #Background
    Netflix
    [Coming Soon] We can look at Netflix's innovation over the years through several lenses to give an insight into why and how service industries innovate.
    Reading time <1 min
    This is a post
    Scheduled: 30th Oct 2028
    Category: Case Study
    30/10/28  #Case Study
    Customers experience quality
    [Coming Soon] Grönroos model Link with blue ocean to find innovation?
    Reading time <1 min
    This is a post
    Scheduled: 25th Feb 2029
    Category: Uncategorized
    25/2/29  #Uncategorized
    Service Innovation – the Basics (Part 2)
    [Coming Soon] Offering a services can lead to new services (by yourself, or others) And, even more.  Services can spawn new unthought of (or maybe rethought) services.  Teriflix, for example, is a service providing mini-cinema spaces complete with equipment for you and your friends/family to watch Netflix or Amazon Prime content.  They tag themselves as “your social […]
    Reading time <1 min
    This is a post
    Scheduled: 22nd Jul 2029
    Category: Uncategorized
    22/7/29  #Uncategorized