Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Describes an imitation model to explain when two types of distinct market segments (innovators and imitators) are likely to make a first purchase of a product. This later evolves into Bass' Diffusion model for innovation.
Develops a growth model and theory for when a consumer makes their first purchase of new consumer products. This is now known better as Bass Diffusion Model. And it helps us with several questions about adoption, such as how many products should we produce per year; what are the true sizes of Rogers adopter types.
Builds on Lancaster’s work to create a model of product innovation, based on products being a combination of three sets of characteristics. Gallouj & Weinstein build on this to build a model of service based on interpretations of these characteristics. And this is what I use to interpret a model of service in a more […]