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Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

What exactly is the sharing economy?

Rinne, A (2017)

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Web Article
Gives a useful taxonomy of the sharing economy, including definitions of the following: Sharing economy Collaborative economy On-demand economy Gig economy Freelance economy Peer economy Access economy Crowd economy Digital economy Platform economy
Reading time <1 min
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What is innovation? 15 experts share their innovation definition

Skillicorn, N. (2016)

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Web Article
Definition from 15 identified experts. Pulls out most cited aspects from those definitions, for example 60% having an idea, 13% moving forwards. Proposes a definitive definition of “Executing an idea which addresses a specific challenge and achieves value for both the company and customer”.  
Reading time <1 min
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Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives

Lovelock, C., Gummesson, E. (2004)

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Research Paper
Abstract: This article examines the received wisdom of services marketing and challenges the validity and continued usefulness of its core paradigm, namely, the assertion that four specific characteristics—intangibility, heterogeneity, inseparability, and perishability—make services uniquely different from goods. An alternative paradigm is proposed, based on the premise that marketing exchanges that do not result in a transfer of ownership from seller to buyer are fundamentally different from those that do. It posits that services offer benefits through access or temporary possession, instead of ownership, with payments taking the form of rentals or access fees. This rental/access perspective offers a different lens through which to view services. Important implications include opportunities to market goods in a service format; the need for more research into how time is perceived, valued, and consumed; and the notion of services as a means of sharing resources.


Challenges the marketing attributes of services. The 5I’s of intangibility, inseperable, no inventory, inconsistent and requiring involvement. It finds them to be less generally applicable than everyone unquestionably assumes. Finding many examples where they are not the full explanation of differences between services and goods (products). They propose looking at services through the lens of […]
Reading time <1 min
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Why Do We Need Research on Value Co-destruction?

Plé, L. (2017)

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Research Paper
Abstract: Because of the etymology of the word ‘value’, this article argues that value co-creation research and practice have been biased from their early days. Value co-destruction appears then as a concept that enables to keep some distance from this bias, and to have a better and more realistic understanding of value processes. More research on this topic is thus needed, especially in the rapidly growing context of ecosystems that make the analysis of value co-creation and value co-destruction even more complex. Finally, the article contends that research on co-destruction is a necessary, but not sufficient, step to depart from the etymological bias on value. To that end, it calls for a renewed value-related terminology to make it more encompassing, less biased and closer to real business life.


“It is important to note that value co-destruction can occur for all or just one of the parties involved in an interaction. Thus, value co-destruction may also coexist with value imbalances among interacting actors.”
Reading time <1 min
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Why the Bass model fits without decision variables

Bass, F., Krishnan, T., Jain, D. (1994)

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Research Paper
Describes a Generalised Bass Model (GBM) that takes account of price changes or advertising efforts etc. These are defined as decision variables and the paper describes a model to handle them.
Reading time <1 min
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