Satell, G. (2017)
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Web Article
Good set of reason why you need to look for a good problem (to solve) rather than go hunting ideas. Referenced in Innovation Theatre article.
Reading time
<1 min
Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Chaffey, D. Smith, P.R.
A source for the 8th P of the service marketing mix – partnership.
Reading time
<1 min
Toivonen, M., & Tuominen, T. (2009)
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Research Paper
Abstract: Along with the ‘servicisation’ of society, innovation in services has become a topical issue. However, analytical and detailed discussion about the nature of service innovations and their emergence is only beginning. This article aims to contribute to this discussion through a theoretical analysis supplemented with findings from two empirical case studies. The theories examined are multi-disciplinary including general service theories, general innovation theories and theories linked to new service development and innovation management. The empirical studies have been carried out in Finland in the fields of real estate and construction services and of knowledge-intensive business services.
Reading time
<1 min
Vargo, S. L., Lush, R. (2004)
Abstract: Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the cocreation of value, and relationships. The authors believe that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision rather than goods is fundamental to economic exchange. The authors explore this evolving logic and the corresponding shift in perspective for marketing scholars, marketing practitioners, and marketing educators.
The first paper that provides a discussion of service-dominant logic and how it has evolved from various discussions within marketing. It defines services as: “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself.” And contrasts the traditional view of marketing: “In […]
Reading time
<2 mins
Vargo, S. L., Lush, R. F. (2008)
Abstract: There are two logics or mindsets from which to consider and motivate a transition from goods to service(s). The first, “goods-dominant (G-D) logic”, views services in terms of a type of (e.g., intangible) good and implies that goods production and distribution practices should be modified to deal with the differences between tangible goods and services. The second logic, “service-dominant (S-D) logic”, considers service – a process of using ones resources for the benefit of and in conjunction with another party – as the fundamental purpose of economic exchange and implies the need for a revised, service-driven framework for all of marketing. This transition to a service-centered logic is consistent with and partially derived from a similar transition found in the business-marketing literature — for example, its shift to understanding exchange in terms value rather than products and networks rather than dyads. It also parallels transitions in other sub-disciplines, such as service marketing. These parallels and the implications for marketing theory and practice of a full transition to a service-logic are explored.
Table 1 Transition for practitioners Goods logic Service logic Making something (goods or services) => Assisting customers in their own value-creation processes Value as produced >=Value as co-created Customers as isolated entities =>Customers in context of their own networks Firm resources primarily as operand => Firm resources primarily as operant Customers as targets =>Customers as […]
Reading time
<1 min
Kernaghan, S. (2016)
An interesting read on the social acceptance of Google Glass (v1). Includes a deep trawl through what "social acceptance" means, which adds to the story of innovation resistance. Also proposes addition to the Technology Adoption Model 2 (TAM-2).
Reading time
<1 min
McKinsey & Company
Gives some statistics on innovation such as: 84% of executives agree innovation is important to growth strategy 80% of executives agree that business model are at risk 6% of executives are satisfied with innovation performance Very few executives know what exactly the problem is, and how to improve in innovation and R&D
Reading time
<1 min
Lindblom, S. (2017)
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Web Article
Lists some considerations to take into account to avoid your innovation approach descending into just being innovation theatre. See article: The Innovation Problem
Reading time
<1 min
Vlaskovits, P., Vlaskovits, P. (2011)
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Web Article
Did Henry Ford say “If I had asked people what they wanted, they would have said faster horses.”? Article also covers the point of Ford’s initial advantage being lost as you could not customise away from any colour but black – overtook by GMs more flexible ““A Car for Every Purse and Purpose” approach of […]
Reading time
<1 min
Cialdini, R. (2006)
Imitators, in diffusion, “need to have social proof”
Reading time
<1 min