Google Glass: An Evaluation of Social Acceptance

Kernaghan, S. (2016)

An interesting read on the social acceptance of Google Glass (v1).  Includes a deep trawl through what “social acceptance” means, which adds to the story of innovation resistance.

“study investigated the effect of four TAM-2 factors (perceived ease-of-use, perceived usefulness, subjective norm, image), three new factors (input and interaction, aesthetics, privacy and security) and four socio-demographic moderating factors (age, culture, gender, technological expertise).”

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