Innovation theatre is where we perform innovation activities that sadly end up delivering no tangible results.
Calls to action, hackathons, open innovation, innovation spaces/rooms, appointing chief innovation officers, claiming to be an accelerator, building silicon valley outposts - all these, and more, risk being no more than innovation theatre
Most organisations don't set out to perform innovation theatre. But by focussing on creativity that is what they achieve (and we know that 94% of executives are unhappy with innovation)
So are there things we can do to avoid innovation theatre. Yes there are...