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Henry Ford, Innovation, and That “Faster Horse” Quote

Vlaskovits, P., Vlaskovits, P. (2011)

Did Henry Ford say “If I had asked people what they wanted, they would have said faster horses.”?

Article also covers the point of Ford’s initial advantage being lost as you could not customise away from any colour but black – overtook by GMs more flexible ““A Car for Every Purse and Purpose” approach of Sloan.

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