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Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

Comments on “A New Product Growth for Model Consumer Durables The Bass Model”

Bass, F. (2004)

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Research Paper
Abstract: The paper that I authored and that was published in Management Science in 1969 (Bass 1969) has become widely known as the “Bass Model” (see Morrison and Raju 2004). The model of the diffusion of new products and technologies developed in the paper is one of the most widely applied models in management science. It was especially gratifying for me to learn that INFORMS members have voted the “Bass Model” paper as one of the Top 10 Most Influential Papers published in the 50-year history of Management Science in connection with the 50th anniversary of the journal. In this commentary on the paper I shall discuss some background and history of the development of the paper, the reasons why the model has been influential, some important extensions of the model, some examples of applications, and some examples of the frontiers of research involving the Bass Model. In the current period, in which there is much discussion about the marketing of applications of management science methods and practice, I hope that this commentary will be useful in providing insights about some of the properties of models that will be applied.


An interesting set of comments by Bass on his work, after it had been selected one of the 10 most influential papers in the journal Management Science (for its 50th year anniversary publication).
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Competing Against Luck: The Story of Innovation and Customer Choice

Christensen, C. M., Dillon, K., Hall, T., Duncan, D. S. (2016)

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Book
Early Thoughts
Defines and describes Jobs to be done theory. Here we step outside the view of trying to find innovations based on knowledge of our customers segmentation or traits. And instead wonder what job it is they are hiring us to do for them. For me, this also sits at the heart of service-dominant logic. Once […]
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Computer fear and addiction: Analysis, prevention and possible modification

Davidson, R., Walley, P. (1985)

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Research Paper
Abstract: The advent of the computer has given rise to several types of reactions, ranging from fear, avoidance and sabotage, on the one hand, to patterns of headlong involvement and overuse comparable to addiction, on the other. The significance of the more extreme reactions, which may be labelled pathological or counter-productive, is discussed, as well as possible means of preventing such exaggerated responses. Approaches to modifying computer fear and avoidance are followed by proposed means of modifying computer overuse or addiction.


In the extreme, opposition to innovation has been called innovation sabotage
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Conceptualizing the Value Co-Destruction Process for Service Systems: Literature Review and Synthesis

Lintula, J., Tuunanen, T., Salo, M. (2017)

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Research Paper
Abstract: This study conceptualizes the notion of value co-destruction by reviewing and synthesizing the scattered and scarce value co-destruction literature in interdisciplinary fields. Building on our synthesis, we outline a conceptual framework for the value co-destruction process consisting of three interrelated categories of key concepts. Our framework helps in identifying, analyzing and rectifying unwanted outcomes of a service process and highlighting the dynamic nature of value co-destruction in service systems


Introduces a conceptualised framework for co-destruction of value  
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Consumer resistance to innovations: the marketing problem and its solutions

Ram, S., Sheth, J. (1989)

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Research Paper
Abstract: The article explains why customers resist innovations even though they are considered necessary and desirable. The major barriers which create customer resistance to innovations have been identified and marketing strategies to overcome these barriers have been suggested. Primarily because most business corporations are faced with a very high rate of new product failure, only a small fraction of the new product Ideas chosen for market development are commercially successful. One of the major causes for market failure of innovations is the resistance they encounter from consumers. Yet, little research has been done on this subject. Most studies have focused on successful innovations and their rate of diffusion through the market. Some marketing scholars have emphasized the value of studying innovation resistance. However, except for a few studies, the concept remains neglected. First, an innovation may create a high degree of change in the consumers' day-to-day existence and disrupt their established routines. For example, the videotex, which offers in-home shopping services, when initially in France, met with high consumer resistance because of the changes it created in shopping behavior.


Gives the main barriers that cause resistance.
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Consumers Resistance to Innovation

bin Mohtar, S., Abbas, M. (2014)

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Research Paper
Abstract: The motive behind this conceptual study is to explore and pinpoint consumer resistance towards innovation to know the idea in the field of technological innovation and its resistance behavior. This study aim is to investigate the consumer resistance to innovation from the theoretical point of view and represent its significance in the process of innovation. The study analyze and summarize the complication of resistance to innovation and its effects on consumer attitude towards innovation as well as its effects on the consumer market. Previous mainstream literature focused on the innovation adoption but this study focusing on consumer resistance to innovation by showing its significant ideas about resistance to innovation


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Crossing The Chasm

Moore, G.A. (2014)

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Book
Work in Progress
Takes the Rogers' work on adoption/diffusion and shows there is a vast chasm between the early adopters and the early majority (focussed more on technology innovation). This chasm needs to be narrowed. Moore's work comes from a marketing background which is beneficial in thinking of adoption elements as customer segments. There are plenty of example of successes and failures.
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Customer Contributions and Roles in Service Delivery

Bitner, M.J., Farander, W., Hubbert, A., Zeithaml, V. (1997)

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Research Paper
Abstract: Focuses on the roles of customers in creating quality and productivity in service experiences. Presents two conceptual frameworks to aid managerial understanding and focus research efforts on customer participation. The first framework captures levels of customer participation across different types of services. The second discusses three major roles of customers in the service delivery process. Two examples of the concepts are presented ‐ one in a weight loss context and the other in a mammography screening setting. Both are based on empirical research and illustrate specific applications of customers’ roles in creating the service experience.


introduces concept of customer as a temporary employee during service provision
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