Category: Uncategorized

The Big Picture… If beneficiaries need help in making progress with some aspect of their life, who is it that can help them? It is the enterprises – individuals, firms, multinational conglomerates, non-profits, entrepreneurs, start-ups etc. And these all have one thing in common. They are instances of a: value co-creation enabling system that is […]
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A value proposition details how the offer will help a beneficiary make progress.

I've defined this as the proposed value (whereas realised value is the amount of value co-created)

We can use a formula way to describe a value proposition:

  1. I (beneficiary)
  2. who (functional progress being sought [job to be done, hindrance to avoid, problem to solve])
  3. the (product/brand name) is a (product category)
  4. that (functional and non functional progress offered)
  5. unlike (primary competitor alternatives), (product/brand name) (primary differentiation statement).
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The Big Picture… Back in 2000, Pim den Hertog introduced a 4-dimensional services innovation model. Ten years later he introduced an updated 6-dimension model in “Capabilities For Managing Service Innovation: Towards A Conceptual Framework“. [Image of model] Where the updates are: delivery systems dimension is divided into two: new delivery systems (technology) and new delivery […]
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[very early draft] Customer resistance Customer resistance is the parallel to adoption. We see innovation as good and just need to diffuse it. Resistance, on the other hand, reflects customers hesitance to use an innovation. Ram and Sheth (1989) identify five barriers involved with resistance. Three of those are functional barriers: usage, value, risk; and […]
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We (overly) pressurise our innovation approaches by seeking new to the world innovations. Do we need to?

Miles and others argue that a specific type of service organisation - knowledge intensive based services (KIBS) - can be sources, facilitators or carriers of innovation

But it is not just KIBS. Don't task-limit your innovation approach to being a source of innovation. Expand it to have a role as facilitators and carriers.

And we can note that carrying innovation - such as QR codes across industries - is particularly powerful and increasingly demanded by customers

Reading time <3 mins

Having ideas is great; and capturing and turning them into innovations is a process that has generated many tools, advice and innovation consultants.

But to fix the innovation problem (94% of executives unhappy with innovation performance) we need to go further.

We need to make sure innovations are implementable in an organisation; and further that we are implementing innovations that are generating value for customers and ourselves.

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The Big Picture Is innovation in service different to innovation in goods? There are three schools of thought: Assimilation view sees product and service innovation as essentially the same. Demarcation view sees them as distinct. Synthesis view sees service innovation as essentially the same as product innovation where some aspects appear less important in product […]
Reading time <4 mins