Category: Exploring Value

Understanding value and how it is created (and destroyed) is critical to understanding innovation. As well as understanding the purpose of an enterprise.

The Big Picture… If beneficiaries need help in making progress with some aspect of their life, who is it that can help them? It is the enterprises – individuals, firms, multinational conglomerates, non-profits, entrepreneurs, start-ups etc. And these all have one thing in common. They are instances of a: value co-creation enabling system that is […]
Reading time <1 min

A value proposition details how the offer will help a beneficiary make progress.

I've defined this as the proposed value (whereas realised value is the amount of value co-created)

We can use a formula way to describe a value proposition:

  1. I (beneficiary)
  2. who (functional progress being sought [job to be done, hindrance to avoid, problem to solve])
  3. the (product/brand name) is a (product category)
  4. that (functional and non functional progress offered)
  5. unlike (primary competitor alternatives), (product/brand name) (primary differentiation statement).
Reading time <3 mins

Value - it's more than the price someone is prepared to pay

It is the proposal to help a beneficiary make functional and/or non-functional progress in some aspect of their life. And it is the amount of progress made in use (co-creation of value).

That we measure value today by price paid and/or volume sold is a result of our product-dominant logic view of the world. It turns out, these are proxies we end up using as we are not relational enough. Something service-dominant logic opens our eyes up to.

Reading time <12 mins