Christensen, C. M. (2013)
Reading time
<1 min
Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Ries, E. (2011)
Book is based upon the authors experience building his own start-up. It contains the vocabulary, definitions and examples of the key concepts talked about nowadays. Minimal Viable Product Build-Measure-Learn feedback Validated learning Pivot
Reading time
<1 min
Anderson, C. (2008)
Noted in article on marketing mix.
Reading time
<1 min
Arthur, W. B. (2011)
all innovation is the result of recombining existing resources
Reading time
<1 min
Drucker, P. F. (1954)
"the purpose of a business is to create a customer – as such it has only two functions: innovation and marketing."
Reading time
<1 min
Vargo, S., Lush, R. (2018)
Reading time
<1 min
Clarysse, B. Kiefer, S.
[Coming soon]
Reading time
<1 min
Kelley, T. (2016)
Reading time
<1 min
Reading time
<1 min
Gladwell, M. (2002)
Reading time
<1 min