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Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

Diffusion of Innovations

Rogers, E. M. (2003)

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[In Progress] Rogers looks at how new ideas spread via communication channels over time, coming up with an adoption/diffusion curve. This curve shows how the diffusion process starts with a few individuals who first adopt an innovation (innovators) and spread the word among their circle (early adopters). These early adopters spread the word to the early majority, then in turn to the late majority, finally ending up with the laggards.Understanding adoption/diffusion is key in product innovation, and also a key base in service innovation (where there are also additional factors to take account of)
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