Satell, G. (2017)
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<1 min
Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Phillip T. Kotler, P.T. (2014)
expanding the marketing mix 4 P’s to address services.
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<1 min
Mahajan, V., Muller, E., Wind, Y. (2000)
Lists potential uses of diffusion models. Forecasting Sampling Timing of successive generations of a product Determination of the impact of capacity decisions on innovation diffusion Estimation of pirated sales Estimation of lost sales and market expansion due to patent infringements Determination of market value of a business due to its projected market penetration Assessment […]
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<1 min
Chesbrough, H. (2006)
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<1 min
Chesbrough, H. (2020)
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<1 min
Chesbrough, H.
Also see his TedEx talk.
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<1 min
Kotler, P., Armstrong, G. (2017)
Many many things! Definition of a product as core, actual, and augmented features
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<1 min
Saunders, M., Lewis, P., Thornhill, A. (2015)
Includes a description of phenomenology as a qualitative research method
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<1 min
Govindarajan, V., Trimble, C. (2012)
Mentioned in this article: https://solvinnov.com/resistance-of-innovation/
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<1 min
Maurya, A. (2012)
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<1 min