New product diffusion models

Mahajan, V., Muller, E., Wind, Y. (2000)

Springer; 2000 edition

Lists potential uses of diffusion models.

  • Forecasting
  • Sampling


  • Timing of successive generations of a product
  • Determination of the impact of capacity decisions on innovation diffusion
  • Estimation of pirated sales
  • Estimation of lost sales and market expansion due to patent infringements
  • Determination of market value of a business due to its projected market penetration
  • Assessment of market saturation and expansion opportunities for retailers

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