Maurya, A. (2016)
Reading time
<1 min
Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Contains the base definition of service that I find most useful.
Reading time
<1 min
Lovelock, C., Wirtz, J. (2016)
Classification of services.
Reading time
<1 min
Palmer, A. Cole, C. (1995)
Discusses the goods-service continuum
Reading time
<1 min
Larry Keeley, L., Walters, H., Pikkel, R., Quinn, B. (2013)
Reading time
<1 min
Pine, B.J. II, Gilmore, J. (2019)
Reading time
<1 min
Introduced the four-step customer development model. The first edition (2003) started the “lean startup” approach; with the Business Model Canvas and eventually the Lean Canvas Model flowing from the ideas contained in the customer development model. The book starts with a chapter entitled “The Path to Disaster: The Product Development Model”
Reading time
<1 min
Prahalad C.K., Ramaswamy V. (2006)
not all interactions between firms and customers are enjoyed or end up being perceived positively by the customer. Used in Value co-destruction article
Reading time
<1 min
Keller, E., Berry, J. (2003)
“One American in ten tells the other nine where to shop, what to buy“
Reading time
<1 min
Christensen, C.M. (2016)
Reading time
<1 min