Book

Demand: Creating What People Love Before They Know They Want It

Slywotzky, A. (2011)

Crown Business


Introduces Hassle Maps

(noted in https://solvinnov.com/phenomenologically-determined/ )

 

  1. Make it magnetic
  2. Fix the Hassle Map
  3. Build a complete back-story
  4. Find the triggers
  5. Build a steep trajectory
  6. De-average

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