This book gives a great insight into the economy of intangibles – design, branding, software, knowledge etc – something that is often ignored.
A lot of the thinking is applicable to services and the service economy. In particular, we can use the author’s 4 S model of intangibles to understand services and service innovation. These 4 S’s are: scalable, sunk costs, spillover and synergies.
If you don’t have the book, their Talk at Google is a good taster before you do purchase it.
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