Archives: Literature


Abstract: This article distills the core principles of a phenomenological research design and, by means of a specific study, illustrates the phenomenological methodology. After a brief overview of the developments of phenomenology, the research paradigm of the specific study follows. Thereafter the location of the data, the data-gathering the data-storage methods are explained. Unstructured in-depth phenomenological interviews supplemented by memoing, essays by participants, a focus group discussion and field notes were used. The data explicitation, by means of a simplified version of Hycner‟s (1999) process, is further explained. The article finally contains commentary about the validity and truthfulness measures, as well as a synopsis of the findings of the study.


“A researcher applying phenomenology is concerned with the lived experiences of the people involved, or who were involved, with the issue that is being researched.”
Reading time <1 min
Sees the progression of economy as: extracting commodities making goods delivering services staging experiences And that commodities, goods and service are external to the buyer; whereas experiences exist only in the mind of the individual. There are two dimensions of experiences: customer participation and connection. There are four broad realms of experience: Educational, Escapist, Esthetic […]
Reading time <1 min
Introduced the four-step customer development model. The first edition (2003) started the “lean startup” approach; with the Business Model Canvas and eventually the Lean Canvas Model flowing from the ideas contained in the customer development model. The book starts with a chapter entitled “The Path to Disaster: The Product Development Model”
Reading time <1 min