Archives: Literature


Introduced the four-step customer development model. The first edition (2003) started the “lean startup” approach; with the Business Model Canvas and eventually the Lean Canvas Model flowing from the ideas contained in the customer development model. The book starts with a chapter entitled “The Path to Disaster: The Product Development Model”
Reading time <1 min
Introduces, amongst other things the 8 accelerators of change (an update to he classic 8-steps of change management).
Reading time <1 min