SolvInnov » Literature » Welcome to the Experience Economy
Sees the progression of economy as:
And that commodities, goods and service are external to the buyer; whereas experiences exist only in the mind of the individual.
There are two dimensions of experiences: customer participation and connection.
There are four broad realms of experience: Educational, Escapist, Esthetic and Entertainment. Compelling experiences combine all elements from all four realms.
Companies should think about what they would do differently if they charged admission.
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