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Welcome to the Experience Economy

Pine, B. J. II, Gilmore, J, H. (1998)

Sees the progression of economy as:

  • extracting commodities
  • making goods
  • delivering services
  • staging experiences

And that commodities, goods and service are external to the buyer; whereas experiences exist only in the mind of the individual.

There are two dimensions of experiences: customer participation and connection.

There are four broad realms of experience: Educational, Escapist, Esthetic and Entertainment. Compelling experiences combine all elements from all four realms.


Companies should think about what they would do differently if they charged admission.


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