Archives: Literature


Book is based upon the authors experience building his own start-up. It contains the vocabulary, definitions and examples of the key concepts talked about nowadays. Minimal Viable Product Build-Measure-Learn feedback Validated learning Pivot  
Reading time <1 min
Abstract: The aim of this paper is to describe and further develop existing models of service transition; that is, how companies position and move on the goods-to-services continuum. This study concludes that service transition can be profitable for manufacturing firms as long as they do not become stuck in a mismatch between their organisational arrangements and their offerings. The paper contributes by: providing an overview of companies’ positions on the goods-to-services continuum, introducing movements on the continuum, suggesting service development as a possible engine of renewal and providing empirical evidence on the relationship between positions on the continuum and profit margins.
Reading time <1 min
At heart this is a marketing book, with with the key concept that you need to build something which:  * Entices * Enables * Enriches your users. This is highly relevant to services and the concept of co-value generation.
Reading time <1 min