Web Article

The Innovation Value Chain

Hansen, M.T., Birkinshaw, J.

Article explores why innovation is less than successful. It introduces the innovation value chain

Idea Generation -> Idea Conversion -> Idea Diffusion

Where all links in the chain need to operate successfully for innovation to be successful.

I believe the concept is great, though needs an earlier stage of Innovation Scoping to allow the organisation to focus the remaining three links.

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