Archives: Literature


Definition from 15 identified experts. Pulls out most cited aspects from those definitions, for example 60% having an idea, 13% moving forwards. Proposes a definitive definition of “Executing an idea which addresses a specific challenge and achieves value for both the company and customer”.  
Reading time <1 min
Gives some statistics on innovation such as: 84% of executives agree innovation is important to growth strategy 80% of executives agree that business model are at risk 6% of executives are satisfied with innovation performance Very few executives know what exactly the problem is, and how to improve in innovation and R&D
Reading time <1 min
Lists some considerations to take into account to avoid your innovation approach descending into just being innovation theatre.   See article: The Innovation Problem
Reading time <1 min
Takes a classical view (goods-dominant logic) of emerging service economy. Giving a good set of stats from OECD, World Bank, International Monetary Fund, World Trade Organisation and various other national government figures.
Reading time <1 min
Defines and describes Jobs to be done theory. Here we step outside the view of trying to find innovations based on knowledge of our customers segmentation or traits. And instead wonder what job it is they are hiring us to do for them. For me, this also sits at the heart of service-dominant logic. Once […]
Reading time <1 min