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Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

Introducing a Dialogical Orientation to the Service-Dominant Logic of Marketing

Ballantyne, D., Varey, R. J. (2006)

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Research Paper
Explores how dialog supports foundational premises of service-dominant logic. In particular this paper prompted Vargo & Lush to update sd-logic’s foundational premise #1 from “service is the fundamental unit of exchange” to “service is the foundational basis of exchange”
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Inversions of service-dominant logic

Vargo, S., Lush, R. (2014)

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Research Paper
Abstract: Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as ‘‘old enterprise logic’’ or ‘‘neoclassical economics,’’ into a service-dominant-informed perspective. These six inversions include (1) entrepreneurship and the view that value creation is an unfolding, emer- gent process seen as superordinate to management, (2) effectual processes understood as pri- mary in relation to predictive processes and better for informing actors about the interactive, resource-integrating, collaborate nature of value creation, (3) marketing being fundamental to value creation and taking primacy over manufacturing, (4) innovation as more fundamental to, and descriptive of, value creation than invention, (5) a focus on effectiveness as captured by value in use and value in context for beneficial actors taking precedence over efficiency, which is inher- ently a firm-centric lens, and finally (6) the the predominant reliance on heuristics rather than rational, calculative decision making.


Looks at various inversions that taking a service-dominant logic perspective has compared to the goods-dominant logic (which the authors also call ‘‘old enterprise logic’’ or ‘‘neoclassical economics”. These are: “entrepreneurship and the view that value creation is an unfolding, emergent process seen as superordinate to management, effectual processes understood as primary in relation to predictive processes […]
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Knowledge Intensive Business Services as Co-Producers of Innovation

den Hertog, P. (2000)

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Research Paper
Work in Progress
Abstract: In the unfolding knowledge-based economy, services do matter. But while they are increasingly seen to play a pivotal role in innovation processes, there is little by way of a systematic view of this role. This essay presents a four dimensional model of (services) innovation, that points to the significance of such non-technological factors in innovation as new service concepts, client interfaces and service delivery system. The various roles of service firms in innovation processes are mapped out by identifying 5 basic service innovation patterns. This framework is used to make an analysis of the role played by Knowledge Intensive Business Services (KIBS) in innovation. KIBS are seen to function as facilitator, carrier or source of innovation, and through their almost symbiotic relationship with client firms, some KIBS function as co-producers of innovation. It is further argued that, in addition to discrete and tangible forms of knowledge exchange, process-oriented and intangible forms of knowledge flows are crucial in such relationships. KIBS are hypothesised to be gradually developing into a ‘second knowledge infrastructure’ in addition to the formal (public) ‘first knowledge infrastructure’, though there are liable to be cross-national variations in the spill-over effects from services innovation in and through KIBS, and in the degree to which KIBS are integrated with other economic activities. Finally, some implications for innovation management and innovation policy are discussed.


Contains the 4-dimension model of services innovation. Used in my article https://solvinnov.com/a-modern-services-innovation-framework/   And introduces the fact that KIBS can be facilitators, carriers or sources of innovation
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Learning orientation, firm innovation capability, and firm performance

Calantone, R. J., Cavusgil, T., Zhao, Y. (2002)

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Research Paper
Abstract: Contemporary organizations require a strong learning orientation to gain competitive advantage. Based on in-depth interviews with senior executives and a review of the literature, the present investigation delineates four components of learning orientation: commitment to learning, shared vision, open-mindedness, and intra organizational knowledge sharing. A framework is tested using data from a broad spectrum of US industries. Learning orientation is conceptualized as a second-order construct. Its effect on firm innovativeness, which in turn affects firm performance, is examined. The results generally support theoretical predictions, and some interesting findings emerge.


Paper that defines and describes learning orientation. Used in my article on improving the innovativeness of organisations.
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