SolvInnov » Literature » Introducing a Dialogical Orientation to the Service-Dominant Logic of Marketing
Explores how dialog supports foundational premises of service-dominant logic.
In particular this paper prompted Vargo & Lush to update sd-logic’s foundational premise #1 from “service is the fundamental unit of exchange” to “service is the foundational basis of exchange”
This site uses Akismet to reduce spam. Learn how your comment data is processed.