94% of executives have an innovation problem

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Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

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Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

All Journeys

Future Articles
All
Books
Papers
Web Articles

References
Images
Videos
Slideshares

Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

Vargo, S. L., Lush, R. (2004)

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Research Paper
The first paper that provides a discussion of service-dominant logic and how it has evolved from various discussions within marketing. It defines services as: “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself.” And contrasts the traditional view of marketing: “In […]
Reading time <2 mins
Early Thoughts
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Vargo, S. L., Lush, R. F. (2008)

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Research Paper
Table 1 Transition for practitioners Goods logic Service logic Making something (goods or services) => Assisting customers in their own value-creation processes Value as produced >=Value as co-created Customers as isolated entities =>Customers in context of their own networks Firm resources primarily as operand => Firm resources primarily as operant Customers as targets =>Customers as […]
Reading time <1 min
Early Thoughts
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Kernaghan, S. (2016)

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Research Paper
An interesting read on the social acceptance of Google Glass (v1).  Includes a deep trawl through what "social acceptance" means, which adds to the story of innovation resistance. Also proposes addition to the Technology Adoption Model 2 (TAM-2).
Reading time <1 min
Early Thoughts
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Gallouj, F., Weinstein, O. (1997)

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Research Paper
The paper is in three parts. First it defines a product (service or goods) as a set of characteristics, a system, comprising {[C’], [C], [X], [Y]}. Where [C’] are the set of customer competences and [C] the firms competences. With [X] and [Y] being the final and technical characteristics. It then defines a framework for […]
Reading time <1 min
Early Thoughts
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Hult, G., Hurley, R., Knight, G. (2004)

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Research Paper
Paper that shows that Market, Learning and Entrepreneurial orientation are antecedents to innovativeness (which in turn is an antecedent to business performance). Referenced in my article: Increasing the Innovativeness of Organisations
Reading time <1 min
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Ballantyne, D., Varey, R. J. (2006)

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Research Paper
Explores how dialog supports foundational premises of service-dominant logic. In particular this paper prompted Vargo & Lush to update sd-logic’s foundational premise #1 from “service is the fundamental unit of exchange” to “service is the foundational basis of exchange”
Reading time <1 min
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Vargo, S., Lush, R. (2014)

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Research Paper
Looks at various inversions that taking a service-dominant logic perspective has compared to the goods-dominant logic (which the authors also call ‘‘old enterprise logic’’ or ‘‘neoclassical economics”. These are: “entrepreneurship and the view that value creation is an unfolding, emergent process seen as superordinate to management, effectual processes understood as primary in relation to predictive processes […]
Reading time <1 min
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