Vargo, S., Lush, R. (2004)
A discussion on why intangible, heterogeneous, inseperable, and perishability of services is not a bad thing.
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Vargo, S., Lush, R. (2004)
Constantinides, E (2016)
Covin, J., Wales, W. (2012)
Kim, H-J (2006)
Sawhney, M., Wolcott, R., Arroniz, I (2007)
Edisona, H., bin Alia, N., Torkar, R. (2013)
Edison, H., bin Ali, N., Torkar, R. (2013)
World Economic Forum (2014)