Diffusion Model for the Adoption of Smartphone Brands under Competitive Pricing

Ashokan, R., Zenarosa, G. L., He, X. (2018)

International Journal of Trade, Economics and Finance, Vol. 9, No. 3, June 2018
DOI: 10.18178/ijtef.2018.9.3.595
We extend the Bass diffusion model to capture the dynamic adoption and competitive pricing of two smartphone brands: Apple and Samsung. We use publicly available historical data to regress the model parameters. We find our model to reasonably fit the data, and we provide some insights on the competition between the smartphones brands with respect to our model and the available data.

I use part of the graph in this paper in my discussion of Bass’ model of diffusion.

Co-create value by leaving your views

This site uses Akismet to reduce spam. Learn how your comment data is processed.