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Welcome to the Library

Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

If you’re looking for the list of references, then you should try here.

I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

The Elements of Value

Almquist,E., Senior. J., & Bloch, N. (2016)

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Web Article
“Coming up with new concepts requires anticipating what else people might consider valuable.” “We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact.” “For example, when someone says her bank is “convenient,” its value derives from some […]
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The emergence of the new service marketing: Nordic School perspectives

Gummesson, E., Grönroos, C. (2012)

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Research Paper
Early Thoughts
Abstract: Purpose – The purpose of this paper is to offer a reflective account of the emergence of new marketing theory as seen through the lens of the Nordic School of Service. Design/methodology/approach – The paper is based on documents and the authors' self-lived history and current involvement (“management action research”). Findings – Northern European scholars, especially from Finland and Sweden, have felt free to design their own theory, at the same time collaborating internationally. Contributions include an early alert to services and business-to-business (B2B) marketing being neglected; dissatisfaction with service quality; that the service economy is more than the service sector; and the insight that relationship marketing and many-to-many network marketing better represent service reality. A novel service logic abandoning the divisive goods/services, B2B/B2C (business-to-consumer), and supplier/customer categories, based on commonalities and interdependencies is arriving. Nordic School methodology is characterised by induction, case study research, and theory generation, to better address complexity and ambiguity in favour of validity and relevance. In the 2000s, the synthesis provided by service-dominant (S-D) logic, IBM's service science, and network and systems theory have inspired a lively international dialogue. Research limitations/implications – The hegemony of the marketing management of mass-manufactured consumer goods was challenged when services entered the marketing agenda in the 1970s. During the 1980s and 1990s the differences been goods marketing and service marketing were explored and the understanding for relationships, networks and interaction developed. It gradually laid the ground for the integrated goods/services approach that is now the major challenge for service researchers and practitioners alike. Originality/value – It is unfortunate if developments of marketing in the USA are perceived as a universal standard for marketing. By studying contributions from many cultures and nations in other countries the paper enhances the understanding of the diversity of marketing. This article presents such a case from Northern Europe.


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The Four Service Marketing Myths

Vargo, S., Lush, R. (2004)

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Research Paper
Early Thoughts
Abstract: Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening its perspective to include the exchange of more than manufactured goods. The subdiscipline of service marketing has emerged to address much of this broadened perspective, but it is built on the same goods and manufacturing-based model. The influence of this model is evident in the prototypical characteristics that have been identified as distinguishing services from goods—intangibility, inseparability, heterogeneity, and perishability. The authors argue that these characteristics (a) do not distinguish services from goods, (b) only have meaning from a manufacturing perspective, and (c) imply inappropriate normative strategies. They suggest that advances made by service scholars can provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing.


A discussion on why intangible, heterogeneous, inseperable, and perishability of services is not a bad thing.
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The Four Steps to the Epiphany – Successful Strategies for Product that Win

Blank, S. (2013)

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Book
Early Thoughts
Introduced the four-step customer development model. The first edition (2003) started the “lean startup” approach; with the Business Model Canvas and eventually the Lean Canvas Model flowing from the ideas contained in the customer development model. The book starts with a chapter entitled “The Path to Disaster: The Product Development Model”
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The Innovation Value Chain

Hansen, M.T., Birkinshaw, J.

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Web Article
Article explores why innovation is less than successful. It introduces the innovation value chain Idea Generation -> Idea Conversion -> Idea Diffusion Where all links in the chain need to operate successfully for innovation to be successful. I believe the concept is great, though needs an earlier stage of Innovation Scoping to allow the organisation […]
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