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Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

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    Innovation Essentials
    What is Innovation?
    Understanding Service
    Making S-D logic Approachable

    All Journeys
  • Background
  • Case Study
  • FAQs
  • In Practice
  • Tools
  • Future Articles
    All
    Books
    Papers
    Web Articles

    References

    Welcome to the Library

    Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).

    This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.

    If you’re looking for the list of references, then you should try here.

    I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!

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    A theoretical approach to the construction of technological output indicators

    Saviotti, P.P., Metcalfe, J.S. (1984)

    Posted on 13th Sep 2020
    Last Updated 10th Jul 2021
    13/9/20  10/7/21 
    Research Paper
    Abstract: In this paper a framework potentially useful for the development of indicators of the output of technological innovation is described. The approach is based on a characteristics description of product technology. A product is considered a combination of three sets of characteristics, one describing the technical features of the product, one describing the services performed by the product, and one describing the methods of its production. These sets of characteristics are related by patterns of mapping. The potential applications of the framework to the development of indicators of the output of technological innovation and to the analysis of diffusion and technological substitution are outlined. Also, the relationship of this framework to the concepts of technological regimes, technological guide posts and dominant design is described.


    Builds on Lancaster’s work to create a model of product innovation, based on products being a combination of three sets of characteristics. Gallouj & Weinstein build on this to build a model of service based on interpretations of these characteristics. And this is what I use to interpret a model of service in a more […]
    Reading time <1 min
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    Accelerate

    Kotter, J. P. (2012)

    Posted on 9th Oct 2019
    Last Updated 8th Aug 2021
    9/10/19  8/8/21 
    Web Article
    Early Thoughts
    Introduces, amongst other things the 8 accelerators of change (an update to he classic 8-steps of change management).
    Reading time <1 min
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    Adopting a service logic for marketing

    Grönroos, C. (2006)

    Posted on 12th Nov 2022
    Last Updated 13th Nov 2022
    12/11/22  13/11/22 
    Research Paper
    Reading time <1 min
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    Adrian Slywotzky Interview: What Is a Hassle Map?
    Posted on 28th Nov 2019
    Last Updated 8th Aug 2021
    28/11/19  8/8/21 
    Web Article
    A short overview of what a customer’s hassle map is. For more details see the Adrian Slywotzky’s book “Demand: Creating What People Love Before They Know They Want It“
    Reading time <1 min
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    Adrian Slywotzky Interview: What Is a Hassle Map?
    Posted on 28th Nov 2019
    Last Updated 8th Aug 2021
    28/11/19  8/8/21 
    Web Article
    Short overview of what a hassle map is. For more details see Adrian Slywotzky’s book “Demand: Creating What People Love Before They Know They Want It“
    Reading time <1 min
    Read Details
    Alchemy of growth

    Coley, S., Baghai, M., White, D. (1999)

    Posted on 10th Feb 2019
    Last Updated 10th Oct 2021
    10/2/19  10/10/21 
    Book
    The work from McKinsey that bought us the three horizons model.
    Reading time <1 min
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    An Empirically-Validated Framework for Industrial Pricing

    Noble, P. M., Gruca, T. S. (1998)

    Posted on 24th Jul 2019
    Last Updated 10th Jul 2021
    24/7/19  10/7/21 
    Research Paper
    Abstract: We propose and test a parsimonious and comprehensive two-level framework for industrial goods pricing which allows for multiple pricing strategies for a single product. We identify a reduced set of cost, product and information conditions determining which strategy type (new product, competitive, product line,cost-based) is optimal. We further identify a set of unique determinants under which a given principal strategy within each type is optimal. For example, the competitive pricing strategy type (leader, parity or low cost supplier) should be used in the later stages of the product life cycle. Leader pricing should be used by firms with high market share whereas parity pricing should be used by firms with high costs....


    Useful categorisation of pricing strategies.
    Reading time <1 min
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    An exploration of consumer resistance to innovation and its antecedents

    Kleijnena, M., Leeb, N., Wetzels, M. (2009)

    Posted on 15th May 2019
    Last Updated 10th Jul 2021
    15/5/19  10/7/21 
    Research Paper
    Abstract: Although firms are faced by a large number of market introduction failures, research into a major driver of these failures, customer resistance to innovation, is surprisingly scarce. While most authors have investigated positive adoption decisions, this paper focuses instead on consumer resistance to innovation. The current study presents a conceptual framework which explicates the major components of consumer resistance: (1) rejection, (2) postponement, and (3) opposition, and discusses two main groups of antecedents to consumer resistance: (1) degree of change required and (2) conflicts with the consumer’s prior belief structure. This framework is explored with both a literature review and a qualitative focus group study. These joint efforts result in the formulation of a model of consumer resistance. Finally, the authors discuss several relevant theoretical and strategic implications, and point out directions for future research.


    Includes an interesting resistance hierarchy
    Reading time <1 min
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    An Inquiry into the Nature and Causes of the Wealth of nations

    Smith, A. (1776)

    Posted on 15th Feb 2019
    Last Updated 10th Jul 2021
    15/2/19  10/7/21 
    Research Paper
    Lots of interesting stuff, but in particular the first definitions of productive labour (producing products) and unproductive labour (essentially services)
    Reading time <1 min
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    Basic marketing, a managerial approach.

    McCarthy, J. E. (1960)

    Posted on 8th Mar 2019
    Last Updated 10th Oct 2021
    8/3/19  10/10/21 
    Book
    Early Thoughts
    Introduced the 4 P marketing mix -product, price, place and promotion.  
    Reading time <1 min
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