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Below you can find all the articles on this site ordered by when they were last updated starting with the newest.  Try here if you are looking for the site’s videos or here if you are after info on any of the books I mention on the site.

I hope you find what you are looking for!

All social and economic actors are resource integrators
actors resouce integration service systems reason for firms
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Category Making SD-Logic Approachable
  #Making SD-Logic Approachable
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Work in Progress

Perhaps better put as "All service systems, including the beneficiary" are resource integrators.

This premise highlights how every actor involved integrates resources and that there is a network of actors

Originally it hinted at why firms are formed - to integrate micro-specialisms into a more complex service. But it was quickly recognised that not just firms did this, so did individuals, households, social organisations and so on.

Hence, all economic and social actors are resource integrators.

Reading time <6 mins
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Goods are distribution mechanisms for service provision
capture distribute job to be done location time freeze service-service continuum self-service unfreeze utilise
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Category Making SD-Logic Approachable
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The role of goods (both tangible products and intangible ones such as digital goods -eBooks, mp3s etc) needs to be seen differently different in our service-only world

No longer do we see a goods vs service divide; with the view that services are poor relatives.

Rather, we see goods enabling us to move service in time and space.

And this might seem strange, but let's consider that service can be frozen and unfrozen, and now we will see this begins to make sense

Reading time <10 mins
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Goods-dominant Logic
embed value exchange use-up value miss circualar economy goods marketing myopia output-focussed miss co-creation value-in-exchange
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Category Background
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When our ways of thinking, acting and behaving are based mainly on goods, then we are following a goods-dominant logic

Such a logic leads us to see a world where

  • Manufacturers embed value in a goods
  • Customers use-up/destroy that embeded value
  • Focus is on how to extract maximum return at the value exchange between manufacturer and customer

It is a logic that has been sufficient for nearly 300 years. But we will argue later that it is no longer sufficient, given that services are eating the world.

Reading time <8 mins
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Increasing the Innovativeness of Organisations
customer entrepreneurial increasing innovativeness learning market orientation service sharing tools
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Category Tools
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Work in Progress

How can we increase the potential innovativeness of our organisation?

It turns out 3 orientations impact the potential innovativeness of our organisation. And in turn the business performance. Increasing these orientations impacts innovation performance. They are:

  1. Market orientation - gaining and using intelligence on customers
  2. Learning orientation - creating and using knowledge
  3. Entrepreneurial orientation - how entrepreneurial the organisation is (attitudes and behaviours to innovation, pro-activeness and risk-taking).
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Indirect Exchange Masks the Fundamental Basis of Exchange
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Category Making SD-Logic Approachable
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Work in Progress

In a simplistic world, we exchange services directly. I do something for you as you do something for me. But our world is messier than that and this exchange may be hidden. For example it could be deferred, unequal, or not even a direct exchange at all.

We can think of "service credits" as a useful concept to bridge the "gaps" above.

However, and this is important, it still remains the case that these seemingly partial exchanges fulfilled all the foundational premises of service-dominant logic.

So we can say service is the fundamental basis of exchange, though indirect exchange sometimes masks this.

Reading time <5 mins
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Electrolux – vacuum cleaning as a service
cleaner cleaning consumer device electrolux innovation market product reasons robotic service shift vacuum value
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Category Case Study
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Work in Progress

Where does Electrolux's recently launched robotic vacuum cleaner service sit on the goods-service continuum? What aspects of the ongoing shift to the service economy does this service address? What could Electrolux do next? And, will this be successful?

This mini case study looks at all these questions around the service recently launched on the Swedish market, built upon their successful product.

Reading time <12 mins
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Shift to Services: The Music Reproduction Industry
case cd create digital industry innovation listening music playing product record reproduction service pirate vinyl
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Category Case Study
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Work in Progress

The music reproduction industry is a fascinating industry to observe. It shows the progression to a service economy but also starts as a service.

Along the way we see service development is dependent upon product developments and supporting innovations from other industries

Reading time <6 mins
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Product Innovation – what is it about?
adoption customer bass fix innovation problem product progress rogers services market
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Category Background
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Work in Progress

It's useful to have some background on product-dominated innovation since service-dominated innovation is similar (yet with additional factors to address).

In this article we look at:

  1. how the roles, resources and value attributes of product innovation play out
  2. Rogers' adoptability/diffusion curve
  3. Moore's crossing the chasm
  4. Bass' adoption curve
  5. the factors that impact the speed of innovation adoption

Reading time <8 mins
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11 differences you need to be aware of between service-dominant and product-dominant innovation to fix our innovation problem
additional aspects co-created continuous different but similar expanded marketing mix new logic customer involvement measure success problem product-dominant resistance service-dominant success value-in-use
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Category In Practice
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Work in Progress
Our economies are increasingly services dominant. Yet we typically perform service innovation using product innovation approaches. This raises two questions. Firstly, are service and product innovation the same? Secondly, should, or even can, we apply product-dominant innovation thinking in our service-dominant economies? That McKinsey’s recently found 94% of executives are not happy with the outcome […]
Reading time <9 mins
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Evolving to Service-Dominant Logic
customer destroy exchange firm goods-dominant innovation job-to-be-done logic manufacturing marketing mix offering realisation relationships service-dominant value
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Category Background
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Work in Progress Early Thoughts

Is our current way of thinking about the world - a so called goods-dominant logic that is goods-centric and has a heavy focus on value-exchange - the best mindset for services?

In this first of two articles we look at what is this goods-dominant mindset. We conclude that yes we could use it for services, but it limits us. It is like driving a performance sports car, but only ever using 1st gear.

Once we look more at services we realise a new logic is needed to access the other gears. But that this is a realisation not a revolution.

Reading time <4 mins
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