Value in marketing: toward sociocultural perspectives

Karababe, E. and Kjeldgaard, D. (2013)

Marketing Theory 14(14) pp 119-127
DOI: 10.1177/1470593113500385

Use value, exchange value, aesthetic value, identity value, instrumental value,
economic value, social values, shareholder value, symbolic value, functional value, utilitarian value,
hedonic value, perceived value, community values, emotional value, expected value, and brand
value are examples of different notions of value, which are frequently used without having an explicit
conceptual understanding in marketing and consumer research.”

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