Service-Dominant Logic: Continuing the Evolution
Vargo, S. L., Lush, R. (2008)
Journal of the Academy of Marketing Science; Vol. 36; Issue 1; pp 1-10DOI: 10.1007/s11747-007-0069-6
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed. KeywordsService-dominant logic-New-dominant logic-Service
Notes are coming soon....