Book
New product diffusion models
Mahajan, V., Muller, E., Wind, Y. (2000)
Springer; 2000 edition
Lists potential uses of diffusion models.
- Forecasting
- Sampling
- Timing of successive generations of a product
- Determination of the impact of capacity decisions on innovation diffusion
- Estimation of pirated sales
- Estimation of lost sales and market expansion due to patent infringements
- Determination of market value of a business due to its projected market penetration
- Assessment of market saturation and expansion opportunities for retailers