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Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

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Marketing Strategies and Organizational Structures for Service Firms

Early Thoughts
Booms, B, Bitner, M. J. (1981)

“Marketing Strategies and Organizational Structures for Service Firms” in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51.


In James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51.

 

Introduces the 7 Ps Service Marketing Mix

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