Rial, M. (2015)
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Welcome to the Library
Hello. Why don’t you pull up one of those nice comfy chairs. Go on, settle yourself down in front of the crackling fire, with a good cup of tea (or coffee, or something stronger, the choice is yours).
This is my virtual library where I list the books and articles that have sparked my interest and thoughts. I’m not intending to give a detailed review of these books. Rather, just to highlight points of interest.
If you’re looking for the list of references, then you should try here.
I hope you find the items in the library as interesting and thought inspiring as I have! If you’ve got any comments or suggestions of other books and articles, please let me know!
Christensen, C. M., Hall, T., Dillon, K., Duncan, D. S. (2016)
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Christensen, C. M., Cook, S., Hall, T. (2005)
Gives an introduction to jobs to be done theory. “The great Harvard marketing professor Theodore Levitt used to tell his students, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Every marketer we know agrees with Levitt’s insight. Yet these same people segment their markets by type of drill and by […]
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Kim, W. C., Mauborgne, R. (2015)
Identifies 6 traps that keep managers thinking in red oceans. Trap One: Seeing Market-Creating Strategies as Customer-Oriented Approaches – examples used: Sony Portable Reader System and Amazon Kindle Trap Two: Treating Market-Creating Strategies as Niche Strategies – example used: Delta’s Song subsidiary and Pret a Manger Trap Three: Confusing Technology Innovation with Market-Creating Strategies – […]
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Interesting website on Entrepreneurial Orientation and how to measure it; by one of the experts.
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Christensen, C. (2016)
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Discusses Job to be done theory through observing milkshake at McDonalds
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Almquist,E., Senior. J., & Bloch, N. (2016)
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“Coming up with new concepts requires anticipating what else people might consider valuable.” “We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact.” “For example, when someone says her bank is “convenient,” its value derives from some […]
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Hansen, M.T., Birkinshaw, J.
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Article explores why innovation is less than successful. It introduces the innovation value chain Idea Generation -> Idea Conversion -> Idea Diffusion Where all links in the chain need to operate successfully for innovation to be successful. I believe the concept is great, though needs an earlier stage of Innovation Scoping to allow the organisation […]
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McGrath, R. (2013)
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Introduces the 16% rule, around diffusion – that you need to change the message and medium after 16% have adopted. This 16% relate to Rogers’ first two adopter categories: innovators and early adopters.
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