References
Here are all the research papers and books referenced on this site. Clicking on the title will take you to the literature’s page. From there you are usually able to see the important points as to why it was used, more details, and links to Amazon/the paper’s web page.
Additionally, and where possible, you’ll be able to fire up a Kindle preview of the books or a PDF viewer of the research paper.
Key:
- Book
- Web Article
- Research Paper
- Larry Keeley, L., Walters, H., Pikkel, R., Quinn, B. (2013) "Ten Types of Innovation: The Discipline of Building Breakthroughs"
- Lauterborn, B. (1990) "New marketing litany; four P’s passe; C-words take over", Advertising Age; Vol 41; pp. 26
- Levitt, T. (1975) "Marketing Myopia", Harvard Business Review, 53 (5) pp 26–183
- Lindblom, S. (2017) "Hackathon 2.0 – Stop the Innovation Theatre", Ideation360
- Lintula, J., Tuunanen, T., Salo, M. (2017) "Conceptualizing the Value Co-Destruction Process for Service Systems: Literature Review and Synthesis", Proceedings of the 50th Hawaii International Conference on System Sciences, DOI: 10.24251/HICSS.2017.197
- Liu, B., Madhavan, R., Sudharshan, D. (2005) "DiffuNET: The impact of network structure on diffusion of innovation", European Journal of Innovation Management; Vol. 8; No. 2; pp. 240-262, DOI: 10.1108/14601060510594701
- Lovelock, C., Gummesson, E. (2004) "Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives", Journal of Service Research Vol 7; Issue 1; pp 20-41, DOI: 10.1177/1094670504266131
- Lovelock, C., Wirtz, J. (2016) "Services Marketing"
- Lush, R., Vargo, S. L. (2006) "Service-Dominant Logic: Reactions, Reflections and Refinements", Marketing Theory; Vol 6; Issue 3; pp 281, DOI: 10.1177/1470593106066781
- Lush, R., Vargo, S. L. (2014) "Service-dominant logic: Premises, perspectives, possibilities", Cambridge University Press, DOI: 10.1017/CBO9781139043120
- Madhavaram, S., Hunt, S.D. (2008) "The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy", Journal of the Academy of Marketing Science Vol(36); pp 67–82, DOI: 10.1007/s11747-007-0063-z
- Mahajan, V., Muller, E., Bass, F.M. (1995) "Diffusion of new products: empirical generalizations and managerial uses", Marketing Science; vol 14; Issue 3; part 2 of 2
- Mahajan, V., Muller, E., Wind, Y. (2000) "New product diffusion models", Springer; 2000 edition
- Maloney, C. (2010) "The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained"
- Maurya, A. (2016) "Scaling Lean – Mastering the Key Metrics for Startup Growth"
- Maurya, A. (2012) "Running Lean – Iterate from Plan A to a Plan That Works"
- Maurya, A. (2012) "Why Lean Canvas vs Business Model Canvas?"
- McCarthy, J. E. (1960) "Basic marketing, a managerial approach."
- McGrath, R. (2013) "The Pace of Technology Adoption is Speeding Up"
- McKinsey & Company () "Growth & Innovation", McKinsey & Company
- Moore, G. (2005) "Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets", Harper Business; Reissue edition
- Moore, G.A. (2014) "Crossing The Chasm", Harper Business; 3 edition
- Ng, I., Parry, G., Smith, L., Maull, R., Briscoe, G. (2012) "Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce", Journal of Service Management; Vol 23; Issue 3; pp 416-439, DOI: 10.1108/09564231211248480
- Noble, P. M., Gruca, T. S. (1998) "An Empirically-Validated Framework for Industrial Pricing", ISBM Report 9-1998, Institute for the Study of Business Markets, The Pennsylvania State University
- Normann, R., Ramírez, R. (1993) "Designing Interactive Strategy", Harvard Business Review, Jul-Aug
- OECD (2019) "Business Models for the Circular Economy: Opportunities and Challenges for Policy", DOI: 10.1787/g2g9dd62-en
- OECD (2018) "Oslo Manual 2018, 4th Edition", OECD/Eurostat (2019), Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg,, DOI: https://doi.org/10.1787/9789264304604-en
- Ojasalo, J., Ojasalo, K. () "Using Service Logic Business Model Canvas in Lean Service Development"
- Osterwalder, A., Pigneur, Y (2010) "Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers", Strategyzer series. Hoboken, NJ: John Wiley & Sons.