References
Here are all the research papers and books referenced on this site. Clicking on the title will take you to the literature’s page. From there you are usually able to see the important points as to why it was used, more details, and links to Amazon/the paper’s web page.
Additionally, and where possible, you’ll be able to fire up a Kindle preview of the books or a PDF viewer of the research paper.
Key:
- Book
- Web Article
- Research Paper
- Goudin, P. (2016) "The Cost of Non-Europe in the Sharing Economy"
- Govindarajan, V., Trimble, C. (2012) "Reverse Innovation: Create far from home win everywhere"
- Groenewald, T (2004) "A Phenomenological Research Design Illustrated", DOI: 10.1177/160940690400300104
- Grönroos, C. (2011) "Value co-creation in service logic: A critical analysis", Marketing Theory Vol. 11; Issue 3; pp 279-301, DOI: 10.1177/1470593111408177
- Grönroos, C. (1996) "Relationship Marketing Logic", Asia-Australia Marketing Journal, Vol. 4(1), Dec. 1996, pp 7-18, DOI: 10.1016/S1320-1646(96)70264-2
- Grönroos, C. (2008) "Service Logic Revisited: Who Creates Value? And Who Co‐creates?", European Business Review; 20(4); pp 298-314, DOI: 10.1108/09555340810886585
- Grönroos, C. (2000) "Service Management and Marketing : A Customer Relationship Management Approach"
- Grönroos, C. (2006) "Adopting a service logic for marketing", Marketing Theory, Vol. 6, No. 3,, pp. 317-333
- Gummesson, E., Grönroos, C. (2012) "The emergence of the new service marketing: Nordic School perspectives", Journal of Service Management; Vol 23; Issue 4; pp 479-497, DOI: 10.1108/09564231211260387
- Hansen, M.T., Birkinshaw, J. () "The Innovation Value Chain"
- Harris, L. C., Goode, M. M. H. (2010) "Online servicescapes, trust, and purchase intentions", Journal of Services Marketing, Vol 24(3), pp 230-243, DOI: 10.1108/08876041011040631
- Haskell, J., Westlake, S. (2017) "Capitalism without capital"
- Hassan, A. (2012) "The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms", International Journal of Marketing Studies, Vol. 4, No. 3. pp69-87, DOI: 10.5539/ijms.v4n3p68
- Heidenreich, S., Kraemer, T. (2015) "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior", Journal of Economic Psychology; Vol 51; pp 134-151, DOI: 10.1016/j.joep.2015.09.003
- Hult, G., Hurley, R., Knight, G. (2004) "Innovativeness: Its Antecedents and Impact on Business Performance", Industrial Marketing Management; Vol 33; Issue 5; pp429-438, DOI: 10.1016/j.indmarman.2003.08.015
- Hunt, S. (2004) "On the service-centered dominant logic of marketing", Journal of Marketing; Vol 68; pp 21-22.
- Juma, C. (2017) "Innovation and Its Enemies: Why People Resist New Technologies"
- Karababe, E. and Kjeldgaard, D. (2013) "Value in marketing: toward sociocultural perspectives", Marketing Theory 14(14) pp 119-127, DOI: 10.1177/1470593113500385
- Keller, E., Berry, J. (2003) "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy", Free Press; First Edition
- Kelley, T. (2016) "The Ten Faces of Innovation: Strategies for Heightening Creativity"
- Kernaghan, S. (2016) "Google Glass: An Evaluation of Social Acceptance", DOI: 10.13140/RG.2.1.3423.1284
- Kim, H-J (2006) "The Shift to the Service Economy: Causes and Effects."
- Kim, W. C., Mauborgne R. (2015) "Blue Ocean Strategy"
- Kim, W. C., Mauborgne, R. (2015) "Red Ocean Traps", HBR
- Kim, W.C., Mauborgne, R. (2017) "Blue Ocean Shift"
- Kleijnena, M., Leeb, N., Wetzels, M. (2009) "An exploration of consumer resistance to innovation and its antecedents", Journal of Economic Psychology 30, pp344–357, DOI: 10.1016/j.joep.2009.02.004
- Kohli, A. K., Jaworski, B. J. (1990) "Market Orientation: The Construct, Research Propositions, and Managerial Implications", Journal of Marketing; Vol. 54; No. 2; pp. 1-18, DOI: 10.1177/002224299005400201
- Kotler, P., Armstrong, G. (2017) "Principles of Marketing"
- Kotter, J. P. () "Leading Change"
- Kotter, J. P. (2012) "Accelerate", HBR (November)