Paper
Service-Dominant Logic: What it is, What it is not, What it might be.
Vargo, S. L., Lusch, R. (2006)
In The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 43-56.
Notes are coming soon....