94% of executives have an innovation problem

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value | innovation | enterprise
Innovation Essentials
What is Innovation?
Understanding Service
Making S-D logic Approachable

All Journeys

Future Articles
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Books
Papers
Web Articles

References
Book

Principles of Marketing

Early Thoughts
Kotler, P., Armstrong, G. (2017)

Many many things!

  • Definition of a product as core, actual, and augmented features

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