This article is different to the rest. I started this site with the article The Innovation Problem. Which captures the issues I found as a Chief Innovation Officer starting an innovation function from zero on a global account. Along the way I’ve written many articles exploring those problems and potential solutions.
Here I am building The Innovation Solution.
As such it is a work in progress and will be continually updated. The format, shape, and even order of this article will change as I move forwards with my thinking. The aim of the end result is to have a blue print I will take forwards with me to super-charge innovation, deliver results, and once and for all get rid of the innovation problem.
Innovation first thinking
No point running business as normal, with a side-gig of innovation.
Set an innovation ambition – do we want to be incremental, radical, disruptive etc?
Service-dominant logic thinking
Everything is a service – even if we produce a goods. From this follows several aspects:
- What job are you fulfilling for the customer?
- Why are they hiring you
- Focus is no longer the exchange of value at sales time
- Rather it is on continuous relationship building
- We have a market orientation