Coming Soon
Here is a short taste of articles that will soon be coming to a browser near you. Whilst we can’t show you the whole post yet – blame our WordPress skills! – hopefully, you can get an insight from the title and the excerpt!
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Self Service Supermarket Checkout – a case study of customer resistance
[Coming Soon] [Work In Progress] Customer resistance to an innovation is an aspect of service innovation less obvious in product innovation. It relates to when customers have actively decided they will not use an offered service innovation. Note that this is It is different to the adoption challenge – getting end customers familiar with and using an […]
Reading time <1 min Customer’s airline journey – value generation, networks of value and digitisation
[Coming Soon] [Work In Progress] How the customer journey in taking a flight has changed over the years is a great story of how service innovation: is continuous where customers drive co-value generation there are many actors involved autonomously often in parallel or separate markets/industries the level of co-value generation determines which components of a system survive […]
Reading time <1 min How does Service Innovation thinking differ from Product Innovation Thinking?
[Coming Soon] [very early draft] Customer resistance Customer resistance is the parallel to adoption. We see innovation as good and just need to diffuse it. Resistance, on the other hand, reflects customers hesitance to use an innovation. Ram and Sheth (1989) identify five barriers involved with resistance. Three of those are functional barriers: usage, value, risk; and […]
Reading time <1 min Choose Your Innovative / Innovation Type
[Coming Soon]
Reading time <1 min There are many types of innovation - and sometimes confusion about what they are
It is important to distinguish between then as you set your innovation aims and alignment against them. Have a disconnect, and your innovation initiative will fail.
Apple – don’t worry stock market, it is a service company now!
[Coming Soon]
Reading time <1 min In Apple's Q4 2018 results it told the world it would no longer be giving breakdown of iPhone sales. Analysts seemed to go into meltdown and the stock price nosedived.
Analysts and stock holders were acting with a classic product-dominated mindset.
Service-dominated thinkers, however, saw nothing strange. Apple also said “Services revenue reached an all-time high of $10 billion” and “all-time quarterly records for Services and Mac”
Apple has shifted from being a product-dominated company to be a service-dominated company. One where importance of product sales volumes decreases in favour of number of users/subscribers. One where products are the gateway to service usage (and future revenue growth)
Facilitating, Carrying or Being a Source of Innovation
Why Innovate – Part 2: Service dominated thinking
[Coming Soon]
Reading time <1 min We innovate, under a service dominated thinking approach, for similar reasons as product dominated thinking (differentiate, cost leadership, value chains).
But also to enhance, entice and enrich our customers; to react to changes in ecosystem value generation; and to offer what customers are expecting from other markets/industries.
We live in an exciting world of "jobs to be done" and "blue ocean" thinking.
Excelling at Innovation
[Coming Soon]
Reading time <1 min Having ideas is great; and capturing and turning them into innovations is a process that has generated many tools, advice and innovation consultants.
But to fix the innovation problem (94% of executives unhappy with innovation performance) we need to go further.
We need to make sure innovations are implementable in an organisation; and further that we are implementing innovations that are generating value for customers and ourselves.
Why are you innovating? Part one – organisation type
[Coming Soon] We can fall into the trap of thinking innovation means the same thing for all the different types of organisation that exist. I look here at why we innovate in general, and then why five different types of organisation (product companies, service companies, social entrepreneur, digital native startup and an IT consultancy- a type of technical Knowledge Intensive Business Services (KIBS)) innovate to see the differences.
Reading time <1 min