Coming Soon
Here is a short taste of articles that will soon be coming to a browser near you. Whilst we can’t show you the whole post yet – blame our WordPress skills! – hopefully, you can get an insight from the title and the excerpt!
Don’t hesitate to follow this site using one of the links below so you get updates when these articles are published.
Hits: 3204
Actors cannot deliver value but can participate in the creation and offering of value propositions
Servitization of products
[Coming Soon] https://www.sciencedirect.com/science/article/pii/S001985011630195X Hits: 7
Reading time <1 min The Flying Journey
[Coming Soon]
Reading time <1 min The customer journey of taking a flight has changed beyond all recognition over the last few decades.
This change is a prime example of service innovation in action, and the "invisible hand" of co-value generation
No one person has architected the journey, rather many aspects, suppliers, and customer expectations have come together, competed, some succeeding, some falling by the side, to get where we are today; and what's next?
Sailing A Blue Ocean of New Service Concepts
[Coming Soon]
Reading time <1 min Need a way to discover new concepts for your service?
Blue Ocean Strategy contains a few tools that give a great way to look at and discover New Service Concepts (one of five dimension in our services innovation model).
We take Gallouj & Weinstein's idea that a service is a matrix of four sets of characteristics. And say those characteristics are the attributes in a Blue Ocean Canvas. Then, using the Blue Ocean Four Actions Framework we can ideate service concepts by either raising, reducing, creating or eliminating characteristics.
The resulting new service concepts nicely adhere back to Gallouj & Weinstein's categorisation of service innovations: radical, improvement, incremental, ad-hoc, recombinative (architectural) and formalisation
How does Service Innovation thinking differ from Product Innovation Thinking?
[Coming Soon] [very early draft] Customer resistance Customer resistance is the parallel to adoption. We see innovation as good and just need to diffuse it. Resistance, on the other hand, reflects customers hesitance to use an innovation. Ram and Sheth (1989) identify five barriers involved with resistance. Three of those are functional barriers: usage, value, risk; and […]
Reading time <1 min Choose Your Innovative / Innovation Type
[Coming Soon]
Reading time <1 min There are many types of innovation - and sometimes confusion about what they are
It is important to distinguish between then as you set your innovation aims and alignment against them. Have a disconnect, and your innovation initiative will fail.
Apple – don’t worry stock market, it is a service company now!
[Coming Soon]
Reading time <1 min In Apple's Q4 2018 results it told the world it would no longer be giving breakdown of iPhone sales. Analysts seemed to go into meltdown and the stock price nosedived.
Analysts and stock holders were acting with a classic product-dominated mindset.
Service-dominated thinkers, however, saw nothing strange. Apple also said “Services revenue reached an all-time high of $10 billion” and “all-time quarterly records for Services and Mac”
Apple has shifted from being a product-dominated company to be a service-dominated company. One where importance of product sales volumes decreases in favour of number of users/subscribers. One where products are the gateway to service usage (and future revenue growth)
Facilitating, Carrying or Being a Source of Innovation
Why Innovate – Part 2: Service dominated thinking
[Coming Soon]
Reading time <1 min We innovate, under a service dominated thinking approach, for similar reasons as product dominated thinking (differentiate, cost leadership, value chains).
But also to enhance, entice and enrich our customers; to react to changes in ecosystem value generation; and to offer what customers are expecting from other markets/industries.
We live in an exciting world of "jobs to be done" and "blue ocean" thinking.