Paper

Building service relationships: it’s all about promises

Bitner, M.J. (1995)

Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 246-51
DOI: 10.1177/009207039502300403

Discusses the concept of service marketing as promises

Co-create value by leaving your views

This site uses Akismet to reduce spam. Learn how your comment data is processed.