Book

Alchemy of growth

Coley, S., Baghai, M., White, D. (1999)

This is the book that introduced the three horizons model to the world.

Interesting pod cast where the authors describe the background: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth

 

 

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