Let's define innovation, avoiding the trap of value-in-exchange (that normal definitions have) and open our thinking up for wider success.

Innovation is creating and offering a new (to the organisation, market/industry, or world) value proposition:

1. that helps a beneficiary make progress better than they can currently
2. that improves during, or as a result of, the naturally occurring value co-creation
3. which is delivered through the scalable and sustainable co-ordination of skills and resources (often across an ecosystem)
4. and where resistance is minimised

Note, in particular, how our service-dominant logic lens steers us to focus differently on value. compared to normal old-school definitions