Here’s a collection of articles on the site that can be seen as tools that are useful in solving the innovation problem.
Some are updates to well known tools, with a service-dominant perspective. Such as the marketing triangle and marketing mix. And you’ll also find my service-service continuum, which falls out of taking a service-first view of the classic goods-service continuum. Using this update we get to visualise shifts in the service mix of goods, systems, physical resources and people.
Others help the innovation process. Such as using the canvas model iteratively to help ideators/innovators flesh out ideas in a language understandable to other stakeholders (as well as readily understandable by themselves). And/or to pull in and help collaborators. Or aim to help in the innovation execution. For example by understanding how complex an execution is – for a specific enterprise – and what can be done.
And yet others consider the problem of systematically finding innovations. For example through modelling service as a set of capabilities.