Need a framework to explore and discover service innovations? Or one to understand and explain the impacts of a proposed service innovation on your organisation?
Den Hertog's 4-dimension model of services innovation allows us to do that, and more. And even better, with a simple adjustment, we can re-imagine this model as a 5-dimension one. An updated model reflecting a world that is more technology and data first than before.
In a later article we'll look at how we can use this model to rank various service innovations and how to find points to engineer to make service innovations easier to implement