Category: FAQs

Articles that answer frequently asked questions

How do we understand service innovations?

In this article we find that we innovate in services in three broad categories: emerge, enhance and extend.

  • Emege - brand new innovations, including servicisation of products
  • Enhance - improvements and incremental innovation
  • Extend - moving our service sideways, or downwards; as well as aligning with other services to increase our success

To help us understand this, we use Gallouj & Weinstein's model. This breaks services into two sets of characteristics - external and technical - and two sets of competences - provider and end user. Innovation is then a case of changing those characteristics and/or competences that creates new value

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