What does our organisation look like when we have fixed the innovation problem? It is one where we have: enticed, enabled and enriched customers constantly increasing revenue year on year reduced costs of doing business enhanced social credentials happier executives and employees How can we achieve this? Create an Innovation Ambition for the company Align […]
The question arises if we should or even can apply product-dominant thinking in increasingly service-oriented economies? That McKinsey's found in their 2018 Global Innovation Survey that 94% of executives are not happy with the outcome of their innovation performance suggests we have an innovation problem that needs addressing.