Category: Case Study

Case Studies that are of interest

Where does Electrolux's recently launched robotic vacuum cleaner service sit on the goods-service continuum? What aspects of the ongoing shift to the service economy does this service address? What could Electrolux do next? And, will this be successful?

This mini case study looks at all these questions around the service recently launched on the Swedish market, built upon their successful product.

Reading time <7 mins